Spherical 360° images are brilliant at giving context and letting viewers experience the complete scene, just as the photographer saw it.  Most 360 photographers at the moment are creating spherical images for virtual tours, or to showcase buildings or unusual spaces.  My interest in 360 photographs also comes from the perspective of a photo-journalist.  Using 360° images gives viewers confidence that they are seeing the entire scene in which the photograph was taken (which necessarily may include the photographer).  Please scroll down for examples.  Press the 'Play' button and then use your mouse/cursor, or finger to move around the image.
Above: The Winter Gardens room, Spring Grove House, West Londo
Above: A 360° virtual tour of the Maternity Unit facilities at Northwick Park Hospital, London
Above: A 360° virtual tour to promote the Imperial College Children's Clinical Research Facility at St Mary's Hospital, Paddington
Above: Couple on Seat sculpture by Lynn Chadwick, Cabot Square, Canary Wharf
Above: Water sculpture by William Pye at Salisbury Cathedral
Above: Lombard Wharf apartments, Battersea, London. One of a slew of new luxury high-rises along the Thames
Above: Hammersmith Bridge, London, closed to cars and buses because it is now considered unsafe for motorised traffic
Above: The Dome Badminton Centre in Hounslow, London
Above: Lady Scarlett's (most unusual) Tea Parlour in Ventnor, Isle of Wight 
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